Format optimization can be defined as choosing the right format and optimizing it to deliver a particular image taking into account different factors like the requesting device capabilities, image content, image quality etc. 


ImageKit takes the following factors into account for you automatically, so that your users get the best image delivered to them, without any effort from your end -


1. Converting and delivering WebP images

Automatically based on browser support


2. Selecting the right format based on image content


3. Delivering the smallest, best image -